Amazon is expanding its bath-related business and might just become the new player in the bath aisle.
The Amazon-owned Bath Rug Runner is already a household brand with its own line of bath accessories.
Amazon’s new business is its own, according to Reuters, and it could compete with other companies that sell bath-like items like a bathtub heater, bath mat, and bathtub accessories.
Amazon could be looking to expand its own business in the future as it works to build up its presence in the market.
The company has recently launched its own travel-focused service.
It is also rumored that Amazon is eyeing an acquisition of Bed Bath & Beyond, which makes bath products and accessories.
The company could also be trying to become a big player in its own niche.
Bath-related products can be a big hit with women.
A study from the American Medical Association found that consumers spend $4 billion a year on bath products.
This includes $3.3 billion for women who have been using the product.
Amazon’s Bath Rug Runners could be the first product that Amazon brings to market to compete with Amazon’s competing products.
According to Reuters the company could launch its own bath-specific bath products in 2018, and the first new bath-focused products could launch in 2019.
Amazon could also launch a bath line to compete against Amazon’s, Reuters reports.
The Bath Rug Line is currently on the market for $99, but Amazon could offer similar prices to Amazon.com.
In 2018, Amazon also launched the Bathtub Plus, a bath-friendly version of the Bath Rug.